Nelson Yap builds Benjamin Barker into a lifestyle brand

cnaluxury.channelnewsasia.com

Benjamin Barker is expanding beyond suits into cafes, athleisure, and a recreational club to build a lifestyle brand. The Singaporean menswear label, founded by Nelson Yap, now offers casualwear, vintage clothing, and athleisure, reflecting Yap's personal interests and the brand's evolution. This diversification aims to create a space for like-minded individuals and establish Benjamin Barker as an international brand, mirroring Yap's endurance in business and running.


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Nelson Yap builds Benjamin Barker into a lifestyle brand | News Minimalist