NBA viewership drops 42% in first week despite strong opening night

NBA viewership dropped 42% in the first week of the season, despite a strong opening night. Competing sports events, including the World Series and college football, likely contributed to the decline in audience numbers. ESPN and TNT reported lower viewership across nearly all broadcasts compared to last year. Notable games, including the Bucks vs. 76ers and Spurs vs. Mavericks, saw significant drops, with some games attracting fewer viewers than college football matchups. The NBA plans to boost viewership during the holiday season by simulcasting all five Christmas Day games on ABC. This strategy aims to attract a larger audience and improve ratings as the season progresses.