National Museum of Korea's MU:DS goods draw younger visitors

The National Central Museum of Korea has transformed its outdated image into a trendy destination favored by people in their 20s and 30s, largely thanks to the popularity of its museum goods called "MU:DS". These branded merchandise items have become a key driver in attracting younger visitors to the museum. The success of MU:DS reflects a broader strategy to modernize the museum's appeal and engage with a new generation of cultural consumers. The museum's rebranding effort demonstrates how cultural institutions can leverage creative product design to revitalize their public perception and increase foot traffic among younger demographics.