Naomi Neo and Jianhao Tan named Singapore's top influencers for 2024

straitstimes.com

Naomi Neo and Jianhao Tan have been named Singapore's top influencers for 2024, according to Meltwater's year-end report. Neo retains the first position, while Tan is second, both scoring 99 out of 100 on the Klear scale. Neo has an estimated audience reach of 2.6 million, surpassing Tan's reach of over 800,000. The top five influencers now include Noah Yap at No. 4 and Debbie Soon, Tan's wife, at No. 5, with scores of 95 and 93, respectively. The report shows a shift in rankings from 2023, with actress Kimberly Chia dropping to No. 7. Overall, influencer marketing spending in Singapore increased by 15.4% in 2024, reaching US$93.15 million.


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Naomi Neo and Jianhao Tan named Singapore's top influencers for 2024 | News Minimalist