MSNBC viewership drops 46% after election loss while Fox News gains audience

MSNBC's viewership has dropped 46% since Vice President Kamala Harris lost the election to former President Trump on November 5. CNN also saw a decline of 33%, while Fox News experienced a surge, capturing a 70% share of the cable news audience. The cable news industry faces challenges as more consumers abandon pay-TV subscriptions. Comcast plans to spin off MSNBC and its other networks to address declining revenues. CNN is expected to make significant workforce cuts as its parent company seeks to reduce debt. Despite the overall decline in pay-TV households, Fox News has maintained its popularity, finishing the year with an average of 1.5 million viewers. MSNBC and CNN have seen smaller increases, with MSNBC averaging 820,000 viewers and CNN at 493,000.