Mixsoon names comedian Uhm Ji Yoon's fictional persona Uhm Ji Hoon as new celebrity model

K-beauty brand Mixsoon has unveiled a fictional male persona, "Uhm Ji Hoon," created by comedian Uhm Ji Yoon, as their new celebrity model. The brand's decision to use a comedic alter-ego, known for exaggerated male characteristics, has generated significant buzz and surprised consumers who initially mistook the persona for a real rising star. This unconventional marketing strategy, featuring a non-existent model, has successfully captured attention across social media platforms, demonstrating the campaign's impact despite its unusual nature.