Mister Donut revives through product, store, and advertising reforms

toyokeizai.net (Japanese)

Mister Donut is reviving after a significant decline in store numbers. The company abandoned its 100-yen sale and focused on redefining its brand value, aiming to offer customers more positive experiences. This shift involved reforms in products, stores, advertising, and employee mindset, including collaborations with other brands.


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Mister Donut revives through product, store, and advertising reforms | News Minimalist