Minute Maid discontinues frozen juice concentrate in Canada and the U.S

Minute Maid is discontinuing its frozen juice concentrate line in Canada and the U.S. by April. The decision comes as consumer preferences shift towards healthier beverages, leading to declining demand for the once-popular canned drinks. This marks a significant exit from a category where few companies still operate. The discontinuation by Coca-Cola, Minute Maid's parent company, follows a similar move by another major Canadian juice producer last year, potentially leaving frozen concentrated juice unavailable in Canada.