Mini sales plunge 21.5% in 2024 due to model transition and recall issues

Mini sales dropped significantly in 2024, falling 21.5% from 33,497 to 26,299 units. This decline was largely due to a timing issue with the launch of new models and a major recall affecting braking systems. The introduction of new Cooper and Countryman models coincided with a stop-sale order, leaving dealers unable to sell either old or new inventory. Production of updated models began in August, but older cars still require fixes. Looking ahead, Mini aims to improve sales in 2025 with its refreshed lineup, including the electric Countryman SE. The brand hopes to attract customers seeking smaller, more affordable vehicles.