Mingminghenmang's spring livestream event drives millions in sales with affordable snacks

bjnews.com.cn (Chinese)

Snack brand Mingminghenmang's spring livestream event achieved top rankings, selling millions of snacks and generating tens of millions in sales. The "Bring Snacks, Lie in Spring" campaign focused on creating a relaxed, spring-themed experience, positioning snacks as essential for outings and offering curated selections for various scenarios. The brand's success is attributed to its "small money philosophy," providing affordable, quality snacks and building a widespread network of stores that offer accessible happiness.


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Mingminghenmang's spring livestream event drives millions in sales with affordable snacks | News Minimalist