Milka faces backlash over shrinking chocolate bars and rising prices

merkur.de (German)

Milka chocolate is facing widespread consumer anger over shrinking bar sizes and rising prices. Customers express frustration with perceived declining quality and high costs, leading to calls for boycotts and the brand being named "Mogelpackung des Jahres 2025" (Shrinkflation Packaging of the Year). The manufacturer, Mondelez, attempts to counter with promotions, but consumer trust in the iconic brand has significantly eroded.


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Milka faces backlash over shrinking chocolate bars and rising prices | News Minimalist