Mikayla Nogueira's new lip kit signals a shift from the clean girl beauty trend

businessoffashion.com

TikTok influencer Mikayla Nogueira has launched a new makeup line, declaring the "clean girl" minimalist beauty trend is over. Her brand POV Beauty's first makeup product, a highly pigmented lip kit called Amp (K)it, goes on sale Tuesday, aiming to bring back bold, full-glam looks. Nogueira, who has millions of followers, believes people are ready for more dramatic makeup, with more products planned for the future.


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Mikayla Nogueira's new lip kit signals a shift from the clean girl beauty trend | News Minimalist