Microsoft's Play Anywhere program struggles with publisher support for Xbox Ally

Microsoft faces a challenge with Xbox Play Anywhere as major publishers largely avoid the program, limiting game availability on devices like the upcoming Xbox Ally. The Xbox Play Anywhere initiative allows games to run on both Xbox consoles and Windows PCs with a single purchase, but third-party support, especially from large studios, remains weak. This lack of developer buy-in could push users towards competing platforms like Steam, undermining Microsoft's efforts to unify its gaming ecosystem across devices.