Microsoft plans to rebrand AI features as Windows Intelligence

Microsoft may rebrand its AI features under "Windows Intelligence," potentially replacing the "Copilot" name. This change reflects a broader trend in AI marketing as companies seek clearer branding for their technology. The new branding could help users identify AI capabilities across devices, similar to Apple's approach with "Apple Intelligence." However, it is likely that "Windows Intelligence" will encompass more than just Copilot. As new chips with advanced AI capabilities are introduced, the concept of an "AI PC" is becoming more mainstream. This shift indicates a growing integration of AI in everyday computing.