Microsoft adjusts AI pricing strategy after consumer feedback on Copilot Pro

Microsoft has integrated its Copilot Pro AI features into Microsoft 365, ending its standalone subscription model. Previously, users paid $20 per month for Copilot Pro, which was not well received. The new approach includes Copilot Pro in Microsoft 365 Personal and Family subscriptions, with only slight price increases. This change is currently available in select countries, with plans for a global rollout. Apple, which is beginning to develop its own AI features, may consider this pricing strategy. Microsoft’s experience suggests that consumers may prefer bundled services over high individual fees for AI features.