Micron discontinues Crucial consumer electronics brand

chip.de (German)

Micron is discontinuing its Crucial consumer electronics brand after 29 years. The company will continue sales through retailers until February 2026, while maintaining warranty and support for existing Crucial products. This strategic shift aims to better serve the growing demand for AI and data center memory solutions. Micron will focus on its Micron-branded products for enterprise clients, reassigning affected employees internally.


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