Metrc wins contract to enhance Virginia's medical cannabis regulation

Metrc has secured a new contract with Virginia to enhance the regulation of its medical cannabis market. The company will provide a track-and-trace platform that allows regulators to monitor and manage data from cannabis operators across the state. This new system will improve transparency and compliance, helping to combat the illicit market. It enables licensed operators to track all activities related to cannabis products, including their origin and testing results. Virginia licensees will also benefit from a new feature that allows them to create compliant labels with QR codes. This will enable patients to access detailed product information using their smartphones.