Meta's chatbots message users first to boost engagement

Meta is testing AI chatbots that will proactively message users on platforms like Messenger and WhatsApp, initiating conversations and following up on previous interactions. These customizable chatbots, created in Meta's AI Studio, will remember user information and send follow-up messages within 14 days of a user's initial interaction, provided the user has sent at least five messages. Users can share their bots publicly or keep them private. This move mirrors similar features in AI startups like Character.AI, but raises concerns about safety and potential for increased engagement, which could benefit Meta's advertising revenue, as the company has predicted significant revenue growth from its generative AI products.