Meta will use AI chats for targeted ads in the US without an opt-out option

Meta will use AI chat interactions to personalize ads for US users, with no opt-out option. Starting December 16th, Meta AI conversations will inform ad targeting, though sensitive topics are excluded. Users will be notified on October 7th about the changes. EU users, however, have gained more control over their feeds due to a ruling requiring Meta to offer chronological options, unlike in the US.