Meta Ray-Ban smart glasses require in-person demos for purchase starting September 30

Meta Ray-Ban Display smart glasses launch September 30, requiring in-person demos for purchase due to limited supply. Purchases are only available after booking a 20-minute demo at select Best Buy, LensCrafters, Sunglass Hut, or Ray-Ban stores, with many early slots already booked into October and November. Meta CTO Andrew Bosworth stated this retail-first, demo-required approach aims to ensure purchases by genuinely interested buyers, mitigating returns for the high-cost, complex technology.