Meta introduces AI-generated characters to boost social media engagement

Meta plans to introduce AI-generated characters on its social media platforms, aiming to enhance user engagement. The company is rolling out tools for users to create these characters, which will have profiles and share content like regular accounts. Currently, many users keep their AI characters private, while most creators use Meta's AI tools to improve real-world content. Meta's push comes as competitors like Snapchat and TikTok also integrate generative AI to attract users. Concerns about misinformation and low-quality content from AI-generated accounts have been raised. Meta states that AI content will be clearly labeled to address these issues.