Merit beauty brand launches in Spain, focusing on women over 30

elpais.com (Spanish)

Cosmetic brand Merit has launched in Spain with a philosophy focused on functional, appealing, and effective products for women over 30. The brand prioritizes a curated selection of essential, easy-to-use beauty items, challenging the industry's focus on younger demographics and excessive product offerings. Merit aims to create meaningful products that remain relevant over time, catering to consumers who value quality and simplicity in their beauty routines.


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Merit beauty brand launches in Spain, focusing on women over 30 | News Minimalist