MEPs hear energy drink companies target children with marketing

MEPs were informed that energy drink companies are intentionally marketing their products to children. Experts urged a ban on these drinks for individuals under 18. Experts presented evidence of companies sponsoring child-popular esports and influencers, and associating brands with youth sports. Health concerns, including artery stiffening and concentration issues in children, were discussed. The widespread availability of energy drinks makes parental regulation difficult. A Maltese study revealed high consumption rates among university students, with many starting at age 14.