Men's skincare market in India grows to $2.1 billion as routines evolve

Men's skincare is rapidly evolving in India, moving from basic grooming to specialized routines. The market has grown to $2.1 billion in 2023, with expectations to nearly double by 2032, reflecting a shift in men's self-care perceptions. Brands are now creating products tailored for men's skin, which is typically thicker and oilier. Essential items include mild cleansers, lightweight moisturizers, sunscreens, exfoliators, and targeted serums. These products help protect against environmental damage and improve skin health. Advanced treatments like bio-remodelling and laser hair removal are becoming popular among men for their long-lasting effects. Simple routines starting with cleansing, moisturizing, and sunscreen are recommended, with the option to add more products over time for personalized care.