Meghan Markle rebrands lifestyle brand as questions arise over jam production

economictimes.indiatimes.com

Meghan Markle has rebranded her lifestyle brand from "American Riviera Orchard" to "As Ever" due to trademark issues. The U.S. Patent and Trademark Office rejected her original name, citing its geographical nature. Markle's plans for a jam product have raised questions, as local Montecito farmers report no involvement in its production. Experts suggest she may be using a co-packager for her products. Despite the confusion, Markle aims to expand As Ever into various lifestyle items, with Netflix as a business partner. The brand's launch coincides with her upcoming Netflix show, "With Love, Meghan."


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