MediaMarkt Portugal becomes DARTY following FNAC acquisition

jn.pt (Portuguese)

MediaMarkt Portugal is rebranding to DARTY and will launch on October 1st. The change follows the acquisition of MediaMarkt Portugal by the FNAC group, aiming to strengthen its position in the technology and appliance retail sector with a focus on customer service. FNAC plans to expand DARTY to 40 stores by 2030 with a significant investment, while existing MediaMarkt products, services, and vouchers will remain valid.


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