May Day holiday box office reaches 758 million yuan as "film plus" model drives consumer spending

The May Day holiday box office reached 758 million yuan, with ticket prices decreasing and attendance increasing. The film industry saw a 1.41% increase in box office revenue compared to last year, with a significant 10.23% rise in attendance and a 2% increase in screenings. Average ticket prices dropped by 8% to 36.3 yuan. The "film plus" model is expanding, integrating movies with other consumption scenarios like dining, shopping, and tourism, boosting the overall economy.