Matcha man trend sparks discussion on performative masculinity

israelhayom.co.il (French)

A new TikTok trend, "Matcha Man," describes young men adopting specific aesthetics and personality traits perceived to appeal to women. This has sparked widespread online discussion about masculinity. These men often drink matcha lattes, listen to "feminine" music, read feminist literature, and carry tote bags. Critics suggest this behavior is performative, focusing on aesthetics rather than genuine understanding. The trend, with hashtags like "Performative man" garnering millions of views, highlights Gen Z's value of authenticity and critiques attempts to redefine masculinity by adopting perceived "feminine" traits.


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Matcha man trend sparks discussion on performative masculinity | News Minimalist