Match Group appoints new CEO to rebuild user trust

Match Group Inc. has appointed Spencer Rascoff as its new CEO, who aims to rebuild user trust in its dating apps. He plans to streamline operations, invest in growth, and create a confidential feedback channel for employees. Rascoff emphasized the need to improve user experience, stating that the apps have felt like a numbers game. The company will also enhance the use of artificial intelligence in Tinder and Hinge. Match Group faces pressure from activist investors to reverse a decline in paying Tinder users. The company has struggled to regain growth since the pandemic, amid executive changes and shifts in dating preferences among younger users.