Martin Lewis warns Black Friday shoppers to focus on value and avoid gift vouchers

Money expert Martin Lewis has shared insights on Black Friday sales, stating that many items are cheaper now than in later pre-Christmas sales. A study showed that 70% of products were less expensive on Black Friday. Lewis emphasized that Black Friday is a good time to shop for Christmas gifts, despite its negative reputation. He noted that shoppers should focus on finding the right items during this sales period. However, Lewis advised against giving gift vouchers, citing risks like expiration dates and company bankruptcies. He recommended cash as a more flexible gift option.