Marketing agency admits to engineering social media buzz for rock band Geese

gizmodo.com

The marketing agency Chaotic Good Projects admitted to engineering social media buzz for the band Geese, fueling "industry plant" accusations. Chaotic Good uses a network of accounts to simulate trending songs and create artificial online popularity for artists, including Geese. This practice highlights the growing use of user-generated content strategies in the music industry to create the illusion of organic fanbases.


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