Marijuana use grows in popularity as mainstream acceptance rises in the U.S

Marijuana use has grown significantly in the U.S. since 2012, when Washington and Colorado first legalized it for recreational use. Now, 24 states allow recreational use, and 38 have medical marijuana programs, with over half the population having access. Recent data shows that marijuana use among adults aged 35-50 reached 28% in 2022, more than double the rate in 2012. Younger generations, like Gen Z, are increasingly choosing marijuana over alcohol, adopting a "California Sober" lifestyle. Planet 13, a large dispensary in Las Vegas, has introduced a "store in store" concept featuring exclusive products from Khalifa Kush. This reflects a trend of integrating cannabis into mainstream consumer culture, similar to high-end retail strategies.