Magicpin launches 15-minute food delivery service MagicNow in India

Magicpin has launched a new 15-minute food delivery service called MagicNow in six major Indian cities, including Bangalore and Mumbai. This service partners with over 3,000 restaurants, avoiding the dark kitchen model used by competitors like Zomato and Swiggy. MagicNow operates within a 2 km radius and has already completed 75,000 deliveries during its pilot phase. The service uses third-party logistics to manage deliveries, which helps reduce operational costs and increase scalability. The entry of MagicNow intensifies competition in the ultra-fast food delivery market. Other players, such as Zomato and Swiggy, are also expanding their services, highlighting the growing demand for quick food delivery among urban consumers.