Luckin Coffee's Hello Kitty collaboration faces backlash over misspelled merchandise in China

jiemian.com (Chinese)

Luckin Coffee's Hello Kitty collaboration merchandise has a spelling error on some plush keychain tags, with "HELLO KITTY" printed as "HEELO KITTY." The error was found on products sold in multiple regions across China, though some customers received correctly printed items. The collaboration includes various merchandise like keychains, stickers, and mugs. This is not the first time Luckin Coffee has had product errors; similar mistakes occurred with previous collaborations and customer service responses.


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Luckin Coffee's Hello Kitty collaboration faces backlash over misspelled merchandise in China | News Minimalist