Lombardy tourism councilor Massari marks first year: quiet approach, tourism growth and end-of-life stance

A year after her appointment as Lombardy's regional tourism and fashion councilor, Debora Massari reflects on her first term, emphasizing her quiet, listening-based approach and outlining her key achievements and positions. Massari, a first-time politician from the business world, says she prioritized understanding the regional machinery and visiting all twelve provinces. Her main focus has been boosting tourism by promoting lesser-known areas, extending stay durations, and calculating economic impact using multiple payment circuit data. She also highlights significant funding for the fashion sector and an upcoming legality protocol for supply chains. On the end-of-life issue, Massari personally supports freedom of choice and protecting individual dignity after all care is provided, while distinguishing this from her institutional role. She confirms her commitment to Brothers of Italy and her esteem for Prime Minister Giorgia Meloni, dismissing the rise of Roberto Vannacci as something to neither fear nor chase.