Liquid I.V. employs test-to-scale strategy for growth

Liquid I.V. is adopting a "test-to-scale" strategy to enhance growth, building on the traditional "test-and-learn" approach. This method involves larger-scale tests to evaluate product viability and operational capacity before full rollout. The company allocates 20% of its investments to experimentation, allowing for innovative channels like TikTok Shop and Twitch to emerge. This approach has proven beneficial in generating valuable customer data and improving decision-making. Key elements of the test-to-scale strategy include a commitment to learning from both successes and failures, prioritizing experiments effectively, and focusing on customer needs through a "jobs-to-be-done" framework.