LinkedIn releases guide to enhance B2B marketing measurement strategies
LinkedIn has released a new 27-page guide aimed at helping B2B marketers improve their marketing measurement processes. The guide focuses on tracking performance beyond the last click, reflecting the complexity of modern buying journeys across various channels. The report includes insights from marketing leaders on best practices and methodologies for tracking and metrics. It offers expert tips on the advantages and disadvantages of different strategies, helping marketers choose the most effective approaches. Additionally, the guide outlines LinkedIn's own tracking options and how they can assist marketers at different stages. While primarily targeted at B2B marketers, the insights may also benefit other brands looking to refine their measurement strategies.