Lifestyle TVs: Samsung, LG, and rivals compete to blend screens with home decor

dhnet.be (French)

The TV market is seeing increased competition in the "lifestyle TV" segment, where displays are designed to resemble artwork when not in use. Samsung's The Frame pioneered this category, and now LG, TCL, Hisense, and Amazon are launching competing models with features like matte screens and customizable frames. This trend signifies a shift in television design, moving away from purely performance-based metrics towards aesthetic integration and decorative appeal in homes.


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Lifestyle TVs: Samsung, LG, and rivals compete to blend screens with home decor | News Minimalist