Lidl introduces digital micro-donations for NSPCC at UK checkouts

Lidl is launching a new digital micro-donation system in all UK stores, starting this month. Customers paying by card will be able to donate up to 30p at checkout to support the NSPCC's Childline Service. The initiative follows a successful trial and aims to raise £5 million by 2030. The rollout is expected to be completed by mid-March and will run for six weeks, alongside existing cash donation options. Lidl has previously raised £10 million for the NSPCC and is expanding its partnership with the charity. The new system allows customers to easily contribute to important causes.