Liberals lost Chinese-Australian voters with anti-China stance

The Liberal Party's strategy to win over Chinese-Australian voters faltered due to a perceived anti-China stance, leading to significant losses in key electorates. This was exacerbated by a damaging response from the Labor Party. The Liberals' efforts, including hiring Chinese-speaking staff and using WeChat, were undermined by comments from party leaders and negative perceptions. Labor capitalized on this, with Penny Wong leading the charge and targeting Chinese-Australian communities with tailored campaigns. The election results showed a shift in support away from the Liberals in areas with large Chinese-Australian populations. Internal party sources cited a failure to connect with multicultural communities and a focus on divisive issues as contributing factors.