LG Electronics embraces competition, confident in its OLED TV leadership with proprietary technology and a premium strategy

it.chosun.com

LG Electronics welcomes Samsung's OLED TV market entry, viewing it as a growth opportunity while confident in maintaining leadership through technological superiority. LG led the global OLED TV market in 2025 with 45.7% revenue share, followed by Samsung at 34.4%. LG emphasizes proprietary AI processors and extensive data for its competitive edge. LG aims to maintain premium value for OLED TVs, not engage in price wars, and is expanding its webOS platform, seeking a turnaround in its TV business this year.


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LG Electronics embraces competition, confident in its OLED TV leadership with proprietary technology and a premium strategy | News Minimalist