Lemon myrtle growers struggle to meet rising demand due to propagation challenges
Lemon myrtle is gaining popularity in various products, but growers are struggling to meet rising demand. Pauline Voase, who has cultivated lemon myrtle for over 20 years, reports that her farm cannot keep up with buyers eager for the oil. Propagation issues are hindering new growers. Chris Findlater, a nursery owner, faces low success rates in producing plant stock due to weather and diseases. He currently has limited stock available, while demand continues to grow. Large producers are working to improve propagation methods. Myrtle Trading Co's CEO, Darren McCoy, emphasizes the importance of healthy mother stock. Despite challenges, he sees potential for growth in the lemon myrtle market.