Leica enters the luxury watch market with deep historical ties

hodinkee.com

Leica is expanding into the luxury watch market, leveraging its historical ties to watchmaking and mechanical expertise. The company, known for its cameras, initiated its watch division in 2015, with production currently under 5,000 units annually. Leica's founder, Ernst Leitz, studied watchmaking, a skill that influenced the company's mechanical instrument development.


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Leica enters the luxury watch market with deep historical ties | News Minimalist