Legami pens captivate Swiss schoolchildren

20min.ch (German)

Italian brand Legami's popular pens are a hit in Swiss schools, but this trend brings challenges. The brand's trendy designs and emotional appeal resonate with children, but experts caution about increased social pressure and consumerism. Legami products, known for their positive messaging and sensory appeal, are driving significant sales, though concerns about sustainability and peer pressure persist.


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Legami pens captivate Swiss schoolchildren | News Minimalist