Lancôme relaunches Juicy Tubes, reviving Y2K glossy lips

nypost.com

Lancôme is reviving its iconic Juicy Tubes lip gloss, bringing back the Y2K-era trend of glossy lips. The relaunch, featuring new formulas, aims to capitalize on the nostalgia and current beauty trends. The brand's "Juicy Kissing Web" campaign, fronted by Paris Hilton, celebrates the 25th anniversary of Juicy Tubes. The new Lip Idôle Juicy Treat formula offers hydration and shine, with a non-sticky finish and a range of shades. The updated glosses, promising long-lasting hydration and a plumping effect, reflect a shift from matte lip trends. The collection caters to a modern audience seeking a youthful, effortless look.


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Lancôme relaunches Juicy Tubes, reviving Y2K glossy lips | News Minimalist