Kraft Heinz launches Crystal Light cocktails in Northeast

nypost.com

Kraft Heinz is entering the alcohol market with its new product, Crystal Light Vodka Refreshers. Launching this month in the Northeastern U.S., the drinks will come in Wild Strawberry and Lemonade flavors, containing 77 calories and 3.8% ABV. The company aims to attract customers who use Crystal Light as a mixer, responding to the growing demand for lower-calorie cocktails. The refreshers will be sold in four-packs for $9.99. Kraft Heinz plans to expand the product line with more flavors and multipack options in 2026. The ready-to-drink cocktail market was valued at $903.4 million in 2024.


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Kraft Heinz launches Crystal Light cocktails in Northeast | News Minimalist