Kiwi now leads Norway's grocery chains in perceived affordability, overtaking Rema 1000

Kiwi is now perceived as the cheapest grocery chain in Norway, according to a new poll. Rema 1000, previously leading, has fallen behind. The Infact poll shows Kiwi with 35.9% of the vote, Rema 1000 with 30.1%, and Extra with 18.1%. This marks a shift from last year when Rema 1000 was perceived as cheapest. Experts suggest Rema's new, complex bonus system may have negatively impacted its perception, while Kiwi and Extra have strengthened their positions.