Kiss of Life apologized for their culturally insensitive live broadcast

K-pop group Kiss of Life apologized for a controversial live broadcast on April 2. The broadcast, themed "old school hip-hop," featured the members imitating hip-hop artists with culturally insensitive elements. The group's agency, S2 Entertainment, also issued an apology, acknowledging the negative cultural implications. Following the initial apology, Kiss of Life members released a handwritten apology on Instagram on April 6. They expressed regret for the content, admitting their concept was taken too far and was culturally insensitive. They promised to learn from the experience and show sincerity. The group acknowledged disappointing fans and vowed to educate themselves. They expressed genuine regret for the pain caused and promised to honor their fans. This controversy follows similar issues faced by another K-pop group, BlackPink.