KFC faces rising competition from new chicken chains as market dynamics shift

afr.com

KFC's Zinger burger faces stiff competition from emerging chicken chains like El Jannah, Gami, and Frango. These brands have rapidly expanded, impacting KFC's largest franchisee, Collins Foods, which has seen a $450 million drop in share value since January. The rise of these popular chains is challenging traditional fast food players. Collins Foods' new CEO, Xavier Simonet, is now focused on addressing the concerns of shareholders amid this competitive landscape. Frango, which started with one store in 1989, has grown to 13 locations, highlighting the shift in consumer preferences towards these newer chicken options.


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KFC faces rising competition from new chicken chains as market dynamics shift | News Minimalist