Keiko Chigira launches new cosmetics brand IFOO

news.yahoo.co.jp (Japanese)

Celebrated makeup artist Keiko Chigira is launching a new cosmetics brand, IFOO, on April 23. The brand, produced by Chigira and distributed by Cozy Honpo, will feature 14 makeup items including base makeup and lip products. It aims to offer professional techniques and address adult skin concerns at accessible price points. IFOO's lineup includes foundation, primers, eyeshadow palettes, blushes, and lipsticks, with an emphasis on easy application and blendable textures.


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Keiko Chigira launches new cosmetics brand IFOO | News Minimalist